Our Portfolio

Companies We Back

We partner with founders building category-defining consumer DTC and health brands from the earliest stage.

Portfolio Companies

Seed-Stage Investments

A selection of companies in which Root Evidence Ventures has invested at the seed stage.

Warby Parker
$245M
Seed Round

Transforming the eyewear industry with a direct-to-consumer model that combines style, quality, and a meaningful social mission through its buy-a-pair, give-a-pair program.

Consumer DTC
Oscar Health
$400M
Seed Round

Reimagining health insurance with a technology-first approach and consumer-friendly design, making health coverage more accessible and easier to understand for modern individuals and families.

Health
Plaid
$250M
Seed Round

Building the data network that powers the modern fintech ecosystem, connecting consumers to their financial accounts and enabling the next generation of financial services products.

Consumer Finance
Harry's
$112M
Seed Round

Disrupting the men's grooming category by delivering high-quality razors and shaving products directly to consumers at a fraction of the traditional retail price, with a brand built on honesty and simplicity.

Consumer DTC
Glossier
$80M
Seed Round

Building the next generation beauty brand through community-driven product development and authentic DTC storytelling that resonates with a generation of consumers who want beauty to feel personal.

Consumer DTC
Investment Criteria

What We Look For

We have a clear perspective on the types of founders and companies we invest in.

Founder Quality

Mission-driven founders with deep category expertise and the resilience to navigate early-stage uncertainty.

Consumer Obsession

Products with fanatical early customers who tell friends without being asked. Early word-of-mouth is a strong signal.

Market Insight

A non-consensus view on why now, why this team, and why this approach will win in a market that is larger than it appears.

Health or DTC

We stay in our lanes: consumer DTC and health brands. We do not invest outside these categories at the seed stage.

Founders

Raising a Seed Round?

If you are building a consumer DTC or health brand and are raising your Seed Round, we want to hear from you.

Pitch Us