Seed-Stage Venture Capital

Backing the Next Generation of Consumer Brands

Root Evidence Ventures partners with founders building transformative consumer DTC and health brands. We invest at the seed stage where conviction matters most and evidence speaks loudest.

View Portfolio Our Thesis

Investment Thesis

Where We Focus

We believe the most enduring companies are built at the intersection of brand conviction, behavioral insight, and genuine health outcomes.

Consumer DTC

Direct-to-consumer brands rewriting category rules from the ground up. We look for founders who understand that authentic brand relationships replace the traditional retail middleman permanently.

Health Brands

Consumer health and wellness brands democratizing access to better outcomes. From nutrition and mental wellness to fitness and preventive care, we back the products that actually work.

Seed Stage

We move early, when capital is scarce and conviction is everything. Our best investments come from backing founders before the category is obvious to the rest of the market.

Founder-First

Beyond capital, we bring operational depth, network access through BoxGroup, and a genuine commitment to helping founders navigate the hardest parts of early company-building.

Portfolio Highlights

Companies We Back

We partner with founders building category-defining consumer and health brands from the earliest stage of their journey.

Warby Parker

$245M

Seed Round

Transforming the eyewear industry with a direct-to-consumer model that combines accessible style, quality craftsmanship, and a meaningful social mission in a single brand.

Consumer DTC

Oscar Health

$400M

Seed Round

Reimagining health insurance with a technology-first approach and genuinely consumer-friendly design for modern individuals and families who expect better from healthcare.

Health

Glossier

$80M

Seed Round

Building the next generation beauty brand through community-driven product development and authentic DTC storytelling that speaks to a generation demanding more from beauty.

Consumer DTC

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Why Root Evidence

Built for Founders, Not Spreadsheets

We invest in the evidence that matters most: real signals in consumer behavior and market demand, long before they show up in pitch decks.

Evidence-Driven Approach

Our name reflects our core philosophy. We seek root evidence of authentic product-market fit before the broader market recognizes the opportunity. We have the patience to wait for real signals.

Unmatched Network

Through our BoxGroup affiliation and a carefully cultivated ecosystem of operators and investors, our portfolio founders gain introductions that meaningfully accelerate growth trajectories.

Hands-On Operational Support

From making critical early hires to navigating supply chain complexity and retail distribution, our team delivers hands-on support tailored specifically to consumer and health sector needs.

Our Team

Meet the Partners

A focused team with deep roots in consumer brands, health, and early-stage venture capital.

Andrew Hill

Chief Executive Officer

Leads Root Evidence Ventures with a decade of experience in consumer brand investing and venture capital.

Leon Graves

Principal

Oversees portfolio operations with deep expertise in consumer health and DTC brand strategy.

Sawyer Payne

Senior Associate

Leads deal sourcing and market research across consumer DTC and health brand sectors.

Meet the Full Team

Ready to Connect?

We Want to Hear Your Story

If you are building a consumer DTC or health brand and are raising a Seed Round, we would love to learn more about what you are creating and why now is the moment.

Get in Touch